Giving with the 5 senses
For the launch of a new product, a large company wants to motivate its employees, delegates and sales staff. For this, they want to work on a number of activities prior to the presentation of the product in order to generate expectation among the workers.
We constructed a creative thread based on the 5 senses, in which different aspects of the product were presented, through 5 practical gifts for daily use, in 5 different presentations. Thus, taste was related to a thermal cup, vision to a laptop case, smell was related to a candle, touch to a box of pencils and sound to a bluetooth speaker in the shape of the company logo.